COMPETITIVE STRATEGY MICROMAX –THE INDIAN INNOVATOR Can Micromax make the leap from Indian to global brand? India is the world’s fastest-growing smartphone market. Alexa Rank is an estimate of this site's popularity.The rank is calculated using a combination of average daily visitors to this site and pageviews on this site over the past 3 months. Mumbai: A year ago, Micromax vaulted past Samsung Electronics to become India's leading smartphone brand. Also referred to as 'Sites Linking In', this is the number of sites linking to micromax.com that Alexa's web crawl has found. Install the Alexa Browser Extension to get free competitive intelligence about millions of websites while you browse the web. The average engagement per article on Twitter and Reddit for articles relevant to this topic. x,0 �`�5�4���̀��h�AA�%$}םY ���i�v�J��,�=��6�y3� #�l����T[����,Aݝ��6Xֈ ��a�f����P1 ȥ����T�{� T[s�6�"�o1��ItBk��ɪ��a�ZJ>�I7C@��[��-_ܮ]�67�g���+������u| ��� �&��j��\� Percentage overall site traffic from each channel. +7 See more slides. The site with the highest combination of visitors and pageviews is ranked #1. Topics that this site and its competitors published articles on that were mentioned in public Twitter or Reddit posts. Micromax was founded in 1991 by Rajesh Agarwal . This article is accurate and true to the best of the author’s knowledge. Shipments of smartphones jumped 29 percent to 103 million units last year. The average search traffic percentage for this site's competitors. SWOT ANALYSIS OF MICROMAX STRENGTH • Innovative products and features • Low cost of production • Effective promotion campaigns WEAKNESS • Weak brand image in urban areas- • Perception of low-quality Chinese brand OPPORTUNITY • Increase penetration in urban market • Entry into international markets THREATS • Increasing competition from local and international players • … Use Alexa's keyword research tools to: Sign up for a free trial of our Advanced Plan to access all of our keyword and SEO analysis tools. • Initially, Micromax specialised in entry level handset, priced it between Rs 1400 to Rs 2400. It is interesting that Micromax has poached a key executive from its biggest competitor. The average amongst this site’s competitors. }��ui~����M�m���e��A�7|_El.��q�Lö�K7;����%��r��rv�d�4�BU��jR�p��PFA��$���Mr����P@_C� Social engagement based on the past year, updated monthly. Average time in minutes and seconds that a visitor spends on this site each day. Pricing strategy is at the core of Micromax marketing strategy and is aimed at providing quality phones at an affordable price. micromax.com.au Competitive Analysis, Marketing Mix and Traffic Welcome to Alexa's Site Overview ���_��u�@�`����\S9U�۷i���Z�M��k*��^v>�@��l*ҡw��%�l�V� �4���Kv`�Kbvs�"C�%G����%mC$uwO��B��-��[cvTt��B���|��8��A��GB\�Š| ��e��:8�Ֆ.�rRy��˭����#QCbh�������VY���u��A2�n5�i�1PU_Cy�^ Micromax co-founder Rahul Sharma in a short video on Twitter spoke about the company's journey till now, including the time when the Chinese smartphone makers overtook the competition resulting to a drop in the sale of Micromax smartphones. Audience overlap score is calculated from an analysis of common visitors and/or search keywords. Analysis of Micromax Mobile Company The Survey is done from the buyers and sellers by giving them questionnaire about the Micromax Mobile Phones Company about their features, services, technology, and comparing and asking buyers and sellers with othermobile phones company,andgiving you theSWOT analysis about the company. Get free, customized ideas to outsmart competitors and take your search marketing results to the next level with Alexa's Site Overview tool. The competitors list can be found next to the search input field above. Micromax was incorporated as Micromax Informatics Ltd. on 29 March 2000. The site with the highest combination of visitors and pageviews is ranked #1.This chart shows the Alexa Rank trend for this site over a trailing 90 day period. A decade later these startups began disappearing as they were either acquired or out marketed by their Chinese competitors with deep pockets. Micromax is democratising technology by giving you access to the best features at INforIndia pricing. So the company has adopted a penetration pricing strategy at both rural and urban market. A relative level of audience overlap between this site and similar sites. Micromax in its original avatar was a distributor of computer hardwares. We determine top topics for this site by the total engagement with tweets or Reddit posts that mention an article that is relevant to the topic and was published by this site or its competitors. We find topics by analyzing web articles that are publicly shared on Twitter and Reddit. With the launch of phones like X1 they target areas of rural India which were power deficit. Based on articles from the past year, updated monthly. Micromax is a brand which is close to the heart of the youth, and celebrates the vibrancies of life and empowerment. An estimate of this site's popularity.The rank is calculated using a combination of average daily visitors to this site and pageviews on this site over the past 3 months. Micromax . This site is not gaining any traffic from these keywords. The number of times that people engaged with public tweets or Reddit posts that mention the article: (retweets + replies + likes) + (Reddit comments + voting activity). Similar sites that share the same visitors and search keywords with this site. The Micromax 'In' series will have multiple devices that will be priced between Rs 7,000 and Rs 15,000. Micromax, which once gave a close competition to the market leader Samsung, has been the biggest name missing in the action for the last few quarters. Micromax entered the mobile handset business, and became one of the largest growing Indian domestic mobile handsets company which is operating in low cost feature phone segments by 2010. The average social engagement per article = Total Engagement / Total Number of Articles. As of Q3 2014, Micromax is the tenth largest smartphone vendor in the world. �O�)�p;B\�jWcS��4�^��A2��x��ewkyeSP�#�Z�m��}+b��F�hٯjOb�{J��Qw N��ZO�������g�|.b�[�;�ׁ�ӱUm5$4PG���!� ���N��7�7wj&P-�z�КefTQ�i�aZ��qF h���C�c��3�8�+�o1�FG�ȅ�Y�va_��7�vis���\��b��f��F�fH/�]�.s��=��ف�\^p�JW�_��g)��r�����!q�iZx3�����?���E��a�&�a:.����|��-��u�˹� �e�I��/>��WFr�1�w�=�b�я%ia��e�W OvQ��8+W�FE�s�8b �jDb˄E2CU�X��6���fcM�����*ʮ���,�w�W#������݈[7���96qo�?~�7oїKw$fq� Updated Daily. Discover how to reach your audience with the help of Alexa’s content research capabilities: Sign up for a free trial of our Advanced Plan for access to all of our content tools. Micromax attempted at … This has been the stronghold of Micromax in India. The score ranges from 1 (least popular) to 100 (most popular). Percentage of visits to the site that consist of a single pageview. Company & Competitor Analysis 1. Micromax India took to Twitter to make the announcement of the unveiling date but it did not reveal anything about the phones that are expected to … The average engagement for articles relevant to this topic that were published by this site and its competitors. What happened to Micromax- The Rise and Fall story of Indian Mobile Manufacturing Giant: The Indian digital product and services environment started booming in the early 2000s bringing changes into the lives of many Indians. �?�^:���ʳ �}`ڔ#7��� h���l2�G���*���0Nz�z]o���8�����Q�p���z�Nd2 Even the market leader Samsung with a 34% market share in 2014, now has a 21% share whereas Xiaomi has become a market leader. Also explore Micromax Smart TV, LED TV, AC and Washing Machines at affordable prices. Sites that share the same visitors and search keywords with this site, sorted by most overlap to least overlap. Chinese brands may have led Micromax to think and re-think on how to go about doing your thing in this oh-so competitive world, but, for Micromax, it is Samsung that is its main rival. 3 vis-à-vis licensing of SEPs.5 In the complaint, Micromax raised allegations against Ericsson based on the possible anti-competitive effects caused by its licensing practices with regard to Standard Essential Patents held by Ericsson in the ICT sector. Get free, customized ideas to outsmart competitors and take your search marketing results to the next level with Alexa's Site Overview tool. The score ranges from 1 (least competition) to 100 (most competition). ,�d���������q�0u�G"��L���WF_K�9R�, �66���� ���$� @��]�8�� �:qh��$`l�Sp��C�p��(_J�T�d��Pc�r6�9�\�ca���o �r�&Zͯ� �\hnl �aݲ"i�vQ:i&w4J�ƭ�� �8�ӹ����^Z��9 g&�5 ��v�b븸Jk9U,�Z��e����]M%(�8�׹Wʝ��\�3��U'��FՋGe�!���� ��/]�1 �d�]*�Ǖ�����ܽq�Xa�X�Fً(�k���Tv=I�8/�0����*sa�[h��ZC�h �:m��n�[+�����Q�i� ���� The mobile market is so competitive that some of the brands like Micromax, which had over 18% share back in 2014, now have less than 5%. They have really done a great job in terms of sales, marketing and delivery. The total articles and average engagement across all sites. T o sustain in a competitive market, Micromax has fought well to keep itself on the runners track. The competitive rivalry is the biggest threat to Nokia because in the Smartphone market they are considerably behind and to increase their market share will take a lot of work in a market where some of the biggest names in business operate in such as Apple and Sony. So far, Micromax has already launched 3 models – Vdeo 2, Vdeo 4, and Vdeo 5. The total number of mobile phones in use, in India today is 26 million. Overview. Today, its market share has nearly halved, several top executives have resigned, and the company is looking for growth outside India. The competitors list can be found next tothe search input field above. These keywords include certain phrases commonly associated with purchases. In Micromax’s slide to second place is a tale of the promise and peril of India’s booming but hyper-competitive smartphone industry. An estimate of how difficult it is to rank highly for this keyword in organic search. Explore and Buy IN mobiles smartphone by Micromax. The competitors list can be found next to the search input field above. Topics are based on engagement from the past year, updated monthly. This Indian firm is shaking up the market dominated by MNCs. The average engagement for articles relevant to this topic that were published by this site’s competitors. Total Engagement = (Twitter retweets + replies + likes) + (Reddit comments + voting activity). identify link building and partnership opportunities to help grow your authority and traffic. The competitors list can be found next to the search input field above. Keywords driving traffic to competitors, but not to this site, Popular keywords within this site's competitive power, Keywords that show a high purchase intent, Sites by how many other sites drive traffic to them. An estimate of how relevant a keyword is to this site. Micromax have also introduced these phones in Russia. A competitor keyword analysis is a great way to find the best keyword opportunities, and solidify your content marketing and SEO strategy. give you an action plan to keep your site fully optimized for search. Examples include the ban on using holding a phone while driving introduced in 2003. Micromax Market Analysis 10043 Words | 41 Pages. You'll find the tools you need to drive more traffic, including: These are customized keyword recommendations this site could target to drive more traffic. But how do you get ahead of the competition when they are working to do the same? The score ranges from 1 (least relevant) to 100 (most relevant). The competitors list can be found next to the search input field above. Faculty Guide: Naveen Coomar SUBMITTED BY: ANKUR MAKHIJA ROLL NO .55 IIFT PT 12-15 What is Competitive Strategy? �^G���k� �Ճ��ip�n��8H����S�3M�3K����������� K�8j��� ���`�{�8�U�@ˍ���w���2q`o߆��ʑ3c� ��8�`�Ӌ���%f�H;!,@9]��m7��6����m�r�,�q�L� P�X(��gZo\�d�Էo��������o ��~��D�m��ۑa0��I��!0&����ǭ7(殝�\�û0�c�Y@��� n�Z����w�Q���e:��6�ޠh��e@��Ǜ��V�V�Ӷ�a��m@u[+�v^��?��#$�ӯt��i(�=ژ�`2�潄��$��(W�,��qoo'�i�I��8��,�mK���@����;�3�+��P唻*V���rR���7��\{!l�Y:Ω����t��c���Z���%�m+Ai�z@ �Cp����Ab@Z��4�D�,|��PO@�;]׮�k����^�7Ww�nvK����$���r� ���bm����;j�~�CS[���^��M� I�l�l�9��ܭ�ϟn����sb�:�qh�1�:P}��"Pk�[���$���F����������Q��ݲ�/�)_��ҭS�k�]_yq"I�CI=����#�JBzwz��d\r]�ͤQ^߁ v� z�Kv�\]F�|u�c.��:�ds.��>2���a�y$�=TI�$��~k�g�ۭ��IC�0�.$]M�Ԋ����q�jSm��3�[;�����,�K�݇_���DFf7����B�Dw �`�r��ی�L$P��[���'����~���Ò4��:ܞ�\�YR��4�b�{�H��Ȋ�S�QC�����W��+�Mwk�� ��xk���L�����%)D 3d�ӹ)M�v����t����Tﻮ�T�] �V����L����t�Y,޸�@ �c�y^/�VGK���Cv��2Ls0� v�Y{5d�!��&Z���!��]�igɷJ����F�ж�[z���w*2�p�!ͅ�Tc�����Y��+�o��[n���܆������F5P��epiԷh�H@\r���Ng��� �DGF:DAlЍ�V�P�m%���� Micromax is a challenger brand in the highly competitive mobile handset market. Get a free trial of our Advanced Plan for unlimited access to: Use these to compare website traffic against competitors, find gaps in your content and SEO strategy, or find sites that share an audience. Euromonitor International's report on Micromax Informatics Ltd delivers a detailed strategic analysis of the company's business, examining its performance in … Improve results from search and content marketing. Micromax has a lot of innovations for the Indian Market to its credit on their versatile product portfolio. vl�-Ҳ|�[��N�N��IO�${O4JdIb�"�Y�e�m �_8�e�3��0�0��S�%�.U��r�n���ݒ���U��}-�}�ŷ��{�\��Ix��?�y6V���S{I0ME:��~+UW��;y)��u���0��4��5�~�ʴ:M/m^�DD��r�N�����-쐨4K"!�A��?Wk��8��V�y0Qq����ׯ����M>Bm�+}����ү��H%�}���ė�Ҽ� The score is based on the popularity of the keyword, and how well competitors rank for it. Top articles by total engagement amongst this site and its competitors. Average social engagement per article for the site = Total Engagement / Total Number of Articles. Discover recent trending articles across 275+ topics, and monitor the conversations your audience engages with. identify the sites and topics your audience cares about most. Micromax 'In' series smartphones will be launched by the company in India on 3 November at 12 pm. FP Trending Oct 23, 2020 18:02:05 IST. A site with a higher score shows higher audience overlap than a site with lower score. An estimate of how frequently this keyword is searched across all search engines. Top topics by total engagement amongst this site and it's competitors. The percentage of all searches for this keyword that sent traffic to this website. "Samsung is the only company that has a complete range of products from feature phones to low cost smartphones to mid cost to high. Discover even more ideas with a free trial of Alexa's Advanced Plan. Benchmark and track your performance relative to your competitors. The average bounce rate for this site's competitors. The score ranges from 1 (least traffic) to 100 (most traffic). The Smartphone Market in India, 2018 to 2023 - With a 14% Yearly Market Growth Since 2016, India is the Fastest Growing Smartphone Market Globally - ResearchAndMarkets.com Product Feature Mix • Micromax entered the mobile phone market 2008, confining it to rural and semi rural areas. SWOT ANALYSIS (CON’T)Opportunities:Increase penetr ation in urbanmarket- Since Micromax has not yet entered thismarket; it has a very huge opportunity to establish itselfin this market.Entry into international markets-Micromax has the potential to make its presence felt onglobal scale eventually as it establishes itself in thedomestic market. The number of articles mentioned in public Twitter or Reddit posts relevant to this topic. The Micromax In 1b costs Rs 6,999 for the base variant with 2GB of RAM and 32GB of internal storage while the 4+64GB costs Rs 7,999. Sites that people visited immediately before this one. 6 Tools for a Complete Marketing Workflow, Easy-to-Rank Keywords, Keyword Gaps, Optimization Opportunities, Buyer Keywords, https://www.micromax.com/img/events/EW2020/EW2020.html, https://www.micromax.com/img/news/Build-Your-Own-M-Max-System/Build-Your-Own-M-Max-System.html, Identify and compete against the top sites in your industry, Find content gaps for quick-win article ideas, Track your share of voice amongst key players in a topic space, Discover unique angles for new and existing content. The competitors list can be found next to the search input field at the top of this page. �,�P�D�ވ�6$�(+�T����qȰ�aL��$��IS�1顮w\����W꬘b�#S����,�. Use these articles to understand what content is most likely to interest the audience of these websites. Ordered by how many other websites link to them, which can be used to evaluate a site's reputation on the internet. The score is based on the keyword's relevance to other keywords that currently drive traffic to this site. Top organic keywords that are driving traffic to this site. � �}�n�ƶ���+* Measure your site's popularity with Alexa's traffic analysis tools. If competitors are gaining traffic from the keyword, this may be a good investment opportunity. Sign up for one of our pro plans to certify your site and access: Estimates are based on traffic patterns across millions of web users throughout the world, and use data normalization to correct for biases. The percentage of organic search referrals to this site that come from this keyword. The domestic players in Indian mobile phone industry have not attained competitive value and are entering the market. Sites that people visited immediately after this one. In Micromax's slide to second place is a tale of the promise and peril of India's booming but hyper-competitive smartphone industry. It is a great effort Try searching for a popular competing website instead, and then look at their traffic statistics. Average engagement per article can help determine which sites have a highly engaged audience and/or are sharing engaging content. Read more about the immediate competition of the Canvas 4 from Micromax, in next pages. Discover even more ideas with a free trial of Alexa's Advanced Plan. Sites that link to this site, recalculated weekly. Get access to more tools with a free 14-day trial of Alexa's Advanced plan. To set a market trend yet again, Micromax announced Vdeo series 4G phones. Swot Analysis Of Micromax 3772 Words16 Pages Target audience Target Market Segment A Micromax during its nascent stages targeted rural but aspirational India. Find, Reach, and Convert Your Audience. Total Engagement = (Twitter retweets + replies + likes) + (Reddit comments + voting activity). MARKETING MANAGEMENT PROJECT REPORT INDIAN INSTITUTE OF MANAGEMENT, KASHIPUR A Study on Marketing Strategy of Micromax and Future Challenges Group 2 Akshay Aggarwal Ashok Kumar Mayank Singh Saurabh Bhise Mohit Sharma Submitted on: 21st Dec’ 2012 INDIAN INSTITUTE OF MANAGEMENT, KASHIPUR … The upcoming Micromax Canvas 4 sporting a quad-core processor will come for … An estimate of the traffic that competitors are getting for this keyword. The number of times that this article was shared on Twitter or posted on Reddit: (Twitter tweets + retweets) + Reddit posts. long term plan of a particular company in order to gain competitive advantage over its competitors in the industry The number of articles published by the site that were mentioned in public Twitter or Reddit posts. This site does not rank for these popular keywords, but they could if they wanted to. Try searching for a popular competing website, and look at their opportunities for ideas. Micromax is currently the 2nd largest smartphone company in India. Competition exists in all industries. Micromax is a unique granular formulation designed to increase the efficiency of the major nutrient program and to maximize plant growth by boosting micronutrient levels in the root zone. As of Q3 2014, Micromax is the 10th largest smartphone vendor in the world. In global internet traffic and engagement over the past 90 days, All visitors to this site in the past 30 days. The percentage of organic search referrals to this site. ENVIRONMENTAL ANALYSIS CONSUMER BEHAVIOR IN INDIAN MARKET 8. c���z;t'�d?~��%ðu���m�W�{�z�þt�D�T=�@� �h�õt�劉*�����/��{�Tjz���}#'j��8m����y���A��J�}��vC�ұ��3�1��u:��X�T�b�~��46� �q���(_H+�¹�j��2�|w*��r�H�$=Q�8Qka;����n�y`a#@,mX�/�'ܽ���s�����{�:��: c�S�3��G�fCa'�71�M<476�_���y�X��i��a)����5�rs��"���������I�?7�.v>=;�G=U|�Yk�: Vdeo series is aimed at entry-level smartphone buyers, or first-time smartphone users. micromax.com Competitive Analysis, Marketing Mix and Traffic . Alexa's competitive analysis tools help you identify competitor strengths and weaknesses you can leverage to get the edge. These metrics show how this site compares to its competitors. , Micromax is democratising technology by giving you access to the best features INforIndia... X1 they Target areas of rural India which were power deficit you an action to... Driving traffic to this site, recalculated weekly will be priced between Rs 7,000 Rs... 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